Book your 1 hour "Ask Me Anything" session

SHaD is all about catapulting you on your journey to hotel ownership + development. Becoming competent and resourceful at each stage and within each key aspect of sponsoring a deal is vital to your success in this industry.

There are always multiple moving parts and going without knowing what's coming is likely to lead to confusion, frustration, and roadblocks. We're speaking from experience. This coaching option is a 1-hour session where you can come with any burning questions or inquiries. 

Tracy and the SHaD team have curated three coaching programs for the person who wants to lead a hotel investment as a Sponsor and is ready to stop hoping for a lucky break. We will provide you with everything you need to become proficient at sourcing and underwriting deals, formulating your deal thesis, structuring your deal, raising capital legally, as well as managing the asset when you close your deal, and so much more. 

When you engage in live coaching with Tracy your knowledge of assessing risks will be accelerated and you will gain the confidence and competence you need to not only invest in but lead hotel investments as a Sponsor. Our tried and true 9-stage hotel investment roadmap accompanied by our financial model, real-life application, and timely feedback are essential to your success.

Tracy Prigmore, Lodging Person of the Year - 2021

Your hotel investment Sponsor coach, Tracy Prigmore, not only has 20+ years of experience investing in real estate, but she has also been a lecturer at major universities teaching courses in strategic management and finance.

As an owner, developer, operator, and asset manager of hotels and other real estate, she shares her knowledge, wisdom, and experience with an educator's mindset to increase your competence and motivate you to take action.