Start your one-on-one coaching now to start your  hotel investment journey. Your coach will be with you every step of the way from choosing investment criteria to raising capital.

What you'll get:

• 6 live virtual coaching sessions with SHaD founder + hotel owner, Tracy Prigmore
• 6 -month access to the SHaD Hotel Investment Masterclass (an online self-study of the SHaD 9-Stage Hotel Investment Roadmap)
• SHaD Proprietary Hotel Financial Model Template  + Learning Map (downloadable in MSExcel)
• SHaD Hotel Investment Tools, Templates, Checklists, and sample forms (downloadable in pdf, MSWord, MSExcel, MSPowerPoint)

This coaching program is designed to mentor you through the early stages of your hotel investment journey. We will work together to establish if you should be a hands on hotel sponsor (GP) or a passive investor as a  Limited Partner. SHaD is all about creating Sponsors that lead hotel real estate investments and when you enroll in this one-on-one coaching you are highly likely to succeed if you do the work.

Tracy is here for you as a knowledgeable catalyst for you on your journey to hotel ownership + development, which includes guiding you through our proprietary 9-Stage Hotel Investment Roadmap which includes everything you need to close a deal. From identifying a deal; completing the marketing analysis, and underwriting the deal to formulating your deal thesis; completing due diligence; securing a loan, and raising equity capital.

Becoming competent and resourceful in these areas and each other key aspect of hotel sponsorship is vital to your success as a hotel owner. There are always multiple moving parts and going without knowing what's coming is likely to lead to confusion, frustration, and several roadblocks. We're speaking from experience. 

Tracy and the SHaD team have curated this coaching program for the person who is ready to begin their hotel investment journey as a Sponsor and wants to stop hoping for a lucky break. With our coaching, you will gain the confidence and competency you need to achieve your goals. 

When you engage in live coaching with Tracy your knowledge of assessing risks will be accelerated and you will gain the confidence and competence to close your deal.  

Tracy Prigmore, Lodging Person of the Year - 2021

Your hotel investment Sponsor coach, Tracy Prigmore, not only has 20+ years of experience investing in real estate, but she has also been a lecturer at major universities teaching courses in strategic management and finance.

As an owner, developer, operator, and asset manager of hotels and other real estate, she shares her knowledge, wisdom, and experience with an educator's mindset to increase your competence and motivate you to take action.